Case Study: ADK Marketing Solutions boosts TV audience prediction accuracy with dotData

How a TV advertising company improved TV audience predictions with AI

ADK Marketing Solutions, a comprehensive advertising agency, sought to improve its 20-year-old TV audience prediction system, Spot-Navi®. The legacy system had stagnated, struggled to adapt to rapidly changing viewer habits, and was too reliant on manual corrections which led to inconsistent accuracy. To find a breakthrough, they adopted the dotData platform to revamp their prediction capabilities with AI.

By implementing dotData's automated data science platform, ADK Marketing Solutions was able to rapidly iterate and build a highly accurate model that discovered hidden trends in the data. The solution from dotData reduced audience prediction errors by 20%, sped up prediction time by 30-40%, and increased advertising effectiveness, which helped their sales team acquire and retain new clients.

ADK Marketing Solutions

Yoichi Numatai

Vice President