Case Study: a global food and beverage retailer achieves 15% higher coupon usage with dotData

Global retail chain increases coupon usage rate by up to 15% using AI

A global food and beverage retailer faced the challenge of managing its vast point-of-sale data to optimize coupon campaigns. The marketing team needed to automatically identify ideal customers and the best supplier partners for joint promotions but found it impossible to perform the necessary analytics manually at the required scale. They turned to dotData and its AI automation platform to address these challenges.

By implementing dotData's solution, the retailer automated its entire model development process. This allowed them to shorten campaign cycles from quarterly to monthly and run three times as many campaigns with greater accuracy. The solution improved the average coupon usage rate by 15%, leading to increased sales, more customer visits, and higher spending per customer.