Case Study: Southern Phone achieves faster, personalized content delivery with dotCMS

Southern Phone utilizes dotCMS hybrid-headless capabilities to create personalized content and improve workflows

Southern Phone, one of Australia’s largest fixed line, mobile, and internet communications providers, needed a more reliable CMS after experiencing site crashes, limited support, weak personalization, and slow, manual approval processes with Prismic. These issues hurt customer experience and revenue, while developer dependencies and lack of workflow automation made publishing content and campaign updates too slow.

Southern Phone chose dotCMS to power a new, enterprise-ready digital experience platform with an API-first headless CMS, a Vue.js front end, and a custom eCommerce engine. With dotCMS, the team improved editor workflows, reduced total cost of ownership, launched content faster, delivered a better customer experience, and gained omnichannel readiness and personalization capabilities for targeted campaigns across channels.

Southern Phone

Dean Stewart

Head of Telco Product Operations