Case Study: Estes Express Lines empowers marketers and reduces IT burden with dotCMS

How Estes Trucking Express Lines Empowered Marketers and Reduced IT Burden

Estes Express Lines, North America’s largest privately owned freight carrier, was working with a legacy, on-premise HTML and Java-based CMS that created outdated UX, poor mobile usability, and slow publishing workflows. Its marketing team had to depend on developers for even simple site updates, creating bottlenecks and limiting speed to market. Estes turned to dotCMS to modernize its content platform and support omnichannel marketing.

With dotCMS Cloud and its headless capabilities, Estes rebuilt its website and used the Universal Visual Editor to deliver content to the My Estes app and other third-party applications. The new setup made it easier for marketers to create pages, manage images, and launch campaigns independently, while IT support needs dropped significantly, resulting in a 58% reduction in internal service tickets. dotCMS helped Estes move faster, improve SEO management, and build terminal-specific landing pages in minutes.

Estes Express Lines

Pam Whisenant

Marketing Director