Case Study: BNP Paribas achieves a scalable, self-service co-branded rewards card program with dotCMS

How BNP Paribas Uses dotCMS to Power a Robust Rewards Card Program

BNP Paribas wanted to launch a UK co-branded MasterCard rewards program but needed a platform that could manage loyalty data, application workflows and a responsive, user-friendly interface. Working with digital agency ISAAC, they selected the dotCMS platform for its flexibility and API-driven integration capabilities to support a complex rewards card ecosystem.

ISAAC implemented a secure front-end and middleware powered by dotCMS, delivering a mobile-first self-service portal with features like online card activation, real-time push notifications, transaction access, credit limit requests and rewards tracking (IHG discounts, ASDA cash back). Using dotCMS, BNP Paribas now has a robust, scalable system that handles loyalty program data, application processing and self-service access, enabling the co-branded program to grow and integrate partners efficiently.

BNP Paribas