Case Study: White Castle achieves a more flexible, accessible digital experience with dotCMS

How a Century Old Burger Brand Serves Up Cutting Edge Customer Experiences

White Castle, a historic fast-food burger chain, wanted to evolve its digital presence to reflect its expansion into grocery sales and delivery. The brand needed greater control over its website content, new ways to engage its loyal "Cravers," and a modern, ADA-compliant experience. They partnered with digital agency DYNAMIT and the vendor dotCMS, an enterprise Java CMS, to meet these ambitious requirements.

The solution implemented by dotCMS provided White Castle with the flexibility to update content easily using the Universal Visual Editor and personalize the user experience with content tagging tools. This resulted in a highly interactive and inclusive website featuring sections like "The Crave" and "Craver Nation," which increased fan engagement. dotCMS's flexible codebase also ensured the entire site was ADA compliant, creating a superior and accessible digital experience for all visitors.

White Castle