Case Study: Great Clips launches 150+ site pages with dotCMS

Great Clips launches over 150 site pages on dotCMS

Great Clips, the world’s leading salon brand with more than 4,400 locations in the U.S. and Canada, wanted to rethink its digital experience by redesigning and replatforming GreatClips.com. The company needed a simple but powerful content management tool that would help make online check-in easy, support salon visits, and deliver a consistent customer experience across its digital ecosystem. Great Clips chose dotCMS, working with its digital engagement agency Dragon Army, to meet these needs.

Using dotCMS’ headless, multi-tenant content management platform, Great Clips launched a scalable website experience with strong flexibility, security, and easier content management. The Block Editor helped teams edit, reorder, transform, and delete content with drag-and-drop simplicity, while multi-tenant capabilities allowed Great Clips to manage both franchisee and customer-facing sites from a single dotCMS instance. The result was the launch of over 150 site pages and improved brand consistency across localized and personalized content.

Great Clips