Case Study: PumpUp achieves 200% premium subscription growth with Dot Com Infoway mobile app marketing

PumpUp boosts premium subscriptions 200% with Dot Com Infoway

Dot Com Infoway was hired by PumpUp, a comprehensive fitness community app, to improve their overall marketing ROI. The challenge was to acquire new premium subscriptions at a reduced cost, increase the number of those subscriptions, improve both organic and inorganic app downloads, and optimize the return on investment for all digital marketing campaigns.

The solution implemented by Dot Com Infoway involved advanced KPI and event-based conversion campaigns, A/B testing, ASO optimization, and optimized multi-channel campaigns with country targeting. The results were significant, with PumpUp's premium subscription count increasing by almost 200% at a reduced CPA, while organic and inorganic app installs grew by 21% and 47% respectively, driving substantial growth in reach and revenues for the client.

PumpUp