Case Study: Pataa achieves 50 Lakh+ app installs with Dot Com Infoway mobile app marketing

Pataa acquires 50 lakh installs in 6 months with Dot Com Infoway

The customer, Pataa, a unique app that simplifies addresses into short custom codes, faced the challenge of popularizing its new brand and acquiring users on both iOS and Android platforms. They engaged the vendor, Dot Com Infoway, to execute a comprehensive end-to-end marketing drive that included KPI and conversion campaigns, detailed reporting, ASO optimization, and optimized multi-channel campaigns.

Dot Com Infoway implemented a solution involving mobile ad campaigns, app description optimization, and RTB ads. As a result, they acquired over 50 lakh installs in just six months through various app stores and social media campaigns at a reduced CPI. The vendor also successfully popularized the Pataa brand and, through a combined ASO and paid effort, ranked more than 50 keywords in the top 10 positions, with the Android app reaching the top position in the Maps category.

Pataa