Case Study: Illinois Institute of Technology boosts organic traffic with Dot Com Infoway

Illinois Institute of Technology boosts organic traffic 85.68% with Dot Com Infoway

Dot Com Infoway was enlisted by the Illinois Institute of Technology (Illinois Tech) for its Indian subsidiary, Illinois Institute of Technology (India) Pvt Ltd. The challenge was to strengthen the institution's digital presence, improve organic search traffic, and increase web enquiries for admissions through a focused Search Engine Optimization (SEO) campaign.

The solution implemented by Dot Com Infoway involved a comprehensive SEO strategy including technical website optimizations, content marketing, and Google Adwords campaigns. As a result, organic traffic increased by 85.68% over a six-month period compared to the previous year, and approximately 40% of all admission enquiries were generated through organic channels.

Illinois Institute of Technology (Illinois Tech)