Case Study: Gullak boosts Android app downloads with Dot Com Infoway's mobile app marketing

Gullak reaches #22 in Google Play Finance rankings with Dot Com Infoway

Gullak, a Noida-based technology startup, approached Dot Com Infoway with the challenge of promoting their Android app, Expense Manager & Money Saver. Their goals were to highlight the app's unique SMS-based expense tracking features, increase its number of downloads, and achieve top rankings in the Google Play Store's Finance category.

Dot Com Infoway implemented a comprehensive mobile app marketing solution. This included keyword analysis, app description optimization, press releases, and outreach to app reviewers. The campaign successfully drove the app to the #22 ranking in its category and resulted in over 700,000 total downloads, with 10,000 achieved in a short initial span. The vendor's efforts delivered significant non-organic and organic growth, leading to an ongoing partnership with the client.

Gullak