Case Study: Grande Bay Resort & Spa boosts leads and ROI with Dot Com Infoway's PPC optimization

Grande Bay Resort & Spa boosts CTR to 6.26% with Dot Com Infoway

Grande Bay Resort & Spa, a beach resort in Chennai, engaged Dot Com Infoway to address challenges with its Pay-Per-Click (PPC) advertising. The previous PPC campaigns were not generating optimal visibility or a sufficient number of quality business leads, which hindered the resort's return on investment and ability to reach a wider audience.

Dot Com Infoway restructured the PPC campaign by creating targeted landing pages and incorporating high-search-volume keywords. They implemented new ad copies, negative keywords, and multiple ad extensions. This strategy, combined with focused bidding and ongoing monitoring, significantly improved performance. The vendor achieved remarkable results for Grande Bay Resort & Spa, including improving the average ad position from 3.0 to 1.8, increasing the click-through rate from 2.83% to 6.26%, and boosting the goal conversion rate from 0.04% to 3.28%.

Grande Bay Resort & Spa