Case Study: Galatta Cinema boosts iPad app downloads and App Store rankings with Dot Com Infoway

Galatta Cinema reaches #1 in Spotlight in 3 days with Dot Com Infoway

Galatta Cinema, a print magazine from Galatta.com focused on South Indian movies, approached vendor Dot Com Infoway with the challenge of promoting its new iPad app. Their primary goal was to achieve a high number of downloads and secure top rankings in the iTunes App Store immediately upon launch through a pre-launch marketing campaign.

Dot Com Infoway implemented a comprehensive App Store Optimization (ASO) strategy and a massive press release campaign targeting technology sites and mainstream media. This was supplemented by social media buzz and outreach to app reviewers. The vendor's efforts generated 185 downloads on the first day, achieved the #1 spot in the App Store's Spotlight section within three days, and earned the app a feature in the 'What’s Hot' section.

Galatta Cinema