Case Study: Galatta Cinema achieves top iTunes rankings with Dot Com Infoway’s iPhone app marketing

Galatta Cinema achieves top iTunes rankings with Dot Com Infoway

Galatta Cinema, a high-end magazine focused on South Indian movies, approached vendor Dot Com Infoway with the challenge of promoting its iPhone app. The customer wanted to significantly increase the number of app downloads and achieve top rankings in the free books category of the iTunes Store.

Dot Com Infoway implemented a two-phased strategic plan that involved a thorough analysis of the app and its market, followed by a targeted marketing campaign. This included app store submission, pre-launch promotion, and outreach via social media and to app reviewers. As a result, the Galatta Cinema iPhone app achieved top rankings in the iTunes store, enjoyed first-page positions for many keywords, and saw a phenomenal increase in downloads.

Galatta Cinema