Case Study: DCI Mobile Studios boosts IPL T20 app rankings and downloads with Dot Com Infoway's app marketing

DCI Mobile Studios reaches #1 in India’s sports category with Dot Com Infoway

Dot Com Infoway was approached by its own division, DCI Mobile Studios, with a challenge to promote its new Official Indian Premier League (IPL T20) iPhone app. The goal was to significantly increase downloads and achieve top rankings in the iTunes Sports category, despite facing intense competition from numerous existing free applications offering similar cricket content and updates.

The solution implemented by Dot Com Infoway involved a comprehensive app marketing campaign that included App Store Optimization, a massive press release campaign targeting major tech sites, and social media buzz generation. As a result of these efforts, the app achieved the number one ranking in the Sports category on the iTunes stores of India, Sri Lanka, and Pakistan. It also became a top-grossing and top-paid app in India, and reached top-ten sports rankings in several other countries, including Qatar, South Africa, and the UAE.

DCI Mobile Studios