Case Study: DCI Mobile Studios boosts iFaceLaugh app rankings with Dot Com Infoway mobile app marketing

DCI Mobile Studios boosts iFaceLaugh from #576 to #56 with Dot Com Infoway

Dot Com Infoway was engaged by DCI Mobile Studios, the mobile app division of its own parent company, to market the iFaceLaugh social networking iPhone application. The challenge was that while the app's concept of creating and sending "facelaughs" was unique, it was new to the market and faced competition from similar applications, making it difficult to build its reputation and capture user interest.

The solution implemented by Dot Com Infoway included comprehensive app store optimization, creating a dedicated website, and generating pre-launch buzz. Their marketing campaign leveraged social media, expert reviews, a promotional video, and a viral contest offering Apple coupons. As a result, Dot Com Infoway helped the app's ranking jump from #576 to #56 in its App Store category, it was featured in the New & Noteworthy section, and the contest drove significant downloads for weeks after its release.

DCI Mobile Studios