Case Study: Hands On achieves 100K user growth with Dot Com Infoway

DCI grows Hands On to 100K users in a month with Dot Com Infoway

The customer, Hands On Jobs, approached vendor Dot Com Infoway with a challenge to promote its Android mobile app in the Indian region. The key goals included performing keyword research, localizing its app store metadata, acquiring new users via Google and Facebook ads at a minimal cost, and improving both organic and inorganic downloads to optimize overall marketing ROI.

Dot Com Infoway implemented a solution involving keyword analysis, mobile ad campaigns, social media setup, app description optimization, press releases, and localization. As a result, the vendor grew the app's user base to 100,000 users in just one month. This was achieved at a remarkably low cost-per-install of approximately INR 1.50, alongside significant progress in organic installs through effective App Store Optimization and impactful social media campaigns.

DCI