Case Study: Akshaya India Tours & Travels achieves more quality leads with Dot Com Infoway internet marketing

Akshaya India Tours & Travels boosts Google AdWords to 53 conversions per month with Dot Com Infoway

Dot Com Infoway partnered with Akshaya India Tours & Travels (P) Ltd, a Chennai-based tour operator, to tackle its digital marketing challenges. The client's primary objectives were to increase quality business leads and decrease its cost per lead while competing in the highly competitive online travel keyword space.

Dot Com Infoway implemented a new, granular Google Adwords campaign structure that prioritized keywords based on search volume and profit margin. They optimized ad copy and landing pages, including adding a quick form to increase conversions. As a result of this strategy, Akshaya India experienced an average of 53 conversions per month through the campaign.

Akshaya India Tours & Travels (P) Ltd