Case Study: Tschuggen Hotel Group boosts direct bookings with Dorve UX

Tschuggen Hotel Group boosts site traffic with Dorve UX

The Tschuggen Hotel Group, a Swiss luxury hotel group, faced a challenge with their beautiful website that was producing very little engagement and almost no direct bookings. Dorve UX was engaged to conduct research and design a new interface to transform the site into an effective tool for earning bookings.

Dorve UX performed a heuristic analysis and grounded their decisions in analytics and audience research. They redesigned the interface with a new conversion-focused homepage, a reordered multi-level navigation, standout calls to action, and WCAG AA accessibility. The Tschuggen Grand Hotel design served as a reusable template for the group's other properties. As a result of Dorve UX's work, site traffic began to rise even during the implementation of the redesign.

Tschuggen Hotel Group