Case Study: Erebus Escape elevates its brand and boosts conversions with Dorsay

Erebus Escape boosts 30-day conversions to 62 with Dorsay

The customer, Erebus Escape, wanted an updated website to elevate their brand and better capture their target audience of gamers. Dorsay was engaged to provide a solution involving visual design, development, and digital strategy services.

Dorsay designed a new website with a futuristic visual identity, using motion, animation, and dark colors to capture the feel of the escape games. The solution also included search optimization and a Google Ads campaign. This led to great results, placing Erebus Escape in top organic search results and achieving 62 conversions with a 2.62% conversion rate for a campaign cost under $1,000.

Erebus Escape