Case Study: Adidas, Oxford Street achieves seamless, high-performance flagship entrances with dormakaba's HSW-G sliding glass system

Adidas, Oxford Street - Customer Case Study

Adidas, Oxford Street undertook a full rebrand and refit of its 1,800 m² London flagship and needed entrances that matched the brand’s premium image while coping with constant Oxford Street footfall. dormakaba was brought in to meet strict requirements for performance, durability, smooth pedestrian flow and striking aesthetics, specifying its configurable HSW‑G glass sliding wall system for the project.

dormakaba installed the HSW‑G sliding glass wall to create mobile entrances with panels that stack away to remove barriers and allow direct access from Oxford Street. Supported on ceiling tracks with no floor channels, the solution preserves uninterrupted flooring (eliminating dirt traps and trip hazards), maintains high throughput under heavy traffic and delivers the clean, high‑end appearance Adidas required.

Adidas, Oxford Street