Case Study: RAD Pickleball Co. Elevates Its Brand and eCommerce Experience with Dorian Media

RAD Pickleball Co. scales with Dorian Media through an ongoing multi-channel brand and eCommerce build

The customer, RAD Pickleball Co., sought to elevate its brand and product offering in the competitive lifestyle sport space. They partnered with the vendor, Dorian Media, for a comprehensive solution that included branding and eCommerce website design and development.

Dorian Media implemented a full-scale strategy, creating a new brand identity and a high-conversion eCommerce platform. Their solution extended into production, using commercial photography and video to fuel paid social media ad campaigns that highlighted the fun of pickleball. This transformed the brand's digital presence into an ROI-focused platform capable of scaling with the company's rapid growth, establishing RAD as a premium player in the gear market.

RAD Pickleball Co