Case Study: Carlson Airflo streamlines B2B sales with Dopple’s 3D configurator

Carlson Airflo - Customer Case Study

Carlson Airflo, known for its innovative refrigeration merchandising solutions, faced the challenge of selling its highly customizable and technically complex C5X-LE unit. They needed to provide their sales team and prospects with a better visual representation of the product to streamline the sales process and stand out from competitors. They partnered with Dopple to build a 3D and Augmented Reality configurator to address this.

Dopple implemented a strategic solution, building a 3D product configurator that simplified the complex options to the most commonly purchased items. Advanced product logic was integrated to ensure only compatible parts could be selected. The initiative was a significant success, saving the sales team countless hours and improving client engagement. Due to these results, Carlson Airflo is now planning to expand the use of Dopple's 3D configuration across its entire product catalogue.

Carlson Airflo

Sharon Johnson

Director of Sales & Marketing