Case Study: Anthros boosts chair purchases with Dopple's 3D configurator and AR tool

Anthros - Customer Case Study

Anthros, a company that designs ergonomic office and gaming chairs, faced the challenge of generating pre-sale conversions for a new chair launch. They needed to move their product configurator from 2D to 3D to better showcase their many chair options, differentiate between markets, and provide an educational experience to customers about which features suited their physical needs.

The vendor, Dopple, implemented a 3D product configurator and AR tool featuring hotspots for customer education. This solution led to a significant increase in purchase rates, with 40% of users making a purchase and an average engagement time of four minutes. The analytics from Dopple's tool also helped Anthros identify popular configurations and achieve a return rate 10-15 times lower than the industry average.

Anthros

Matt Lawley

Head of Development