Case Study: Marcus Evans reduces event promotion costs and boosts revenue with DooxMail Marketing Automation

Transforming Event Protion with B2B Sales Engagem

Marcus Evans, a large European global summit and event promotion company, faced significant challenges with its expensive and inefficient cold-calling strategy for promoting events. The high cost of international calls and the difficulty in reaching decision-makers through gatekeepers hindered their lead generation efforts. They engaged DooxMail to implement a marketing automation and B2B cold email solution to overcome these obstacles.

DooxMail provided a customized solution capable of sending over a million emails daily, featuring automated drip campaigns and improved email deliverability. This shift from cold calling to email engagement saved Marcus Evans approximately 100,000 Euros annually and generated millions in revenue through increased event registrations and ticket sales. DooxMail's platform enabled efficient global reach and significant growth for the client.

Marcus Evans