Case Study: Steuben's drives 7.5% of sales and boosts order value with DoorDash

Why Steuben's Partners Exclusively with DoorDash for Third-Party Delivery

Steuben's, a Denver-based restaurant group operating Steuben's and Ace Eat Serve, was initially hesitant to adopt third-party delivery due to concerns about losing control of the guest experience. However, seeking incremental revenue and a way to serve customers beyond their dining rooms, they partnered with multiple platforms. This led to operational headaches from managing multiple services, prompting the search for a more efficient and supportive solution with DoorDash.

The solution was an exclusive partnership with DoorDash. This allowed Steuben's to negotiate favorable commission rates and benefit from a dedicated account manager and integrated systems like POS integration with Toast. DoorDash provided the tools and support to streamline operations and run successful promotions. As a result, DoorDash now drives 7.5% of Steuben's total sales. A specific DoorDash Promotions campaign led to a 13% increase in average order value and delivered a 9x return on ad spend, proving the partnership's significant measurable impact.

Steuben's

Emily Biederman

Chief Operating Officer