Case Study: Hattie B's boosts delivery sales and order size with DoorDash Drive On-Demand

How this Nashville hot chicken spot delivers happiness to its customers with DoorDash Drive and Marketplace

Hattie B's, a popular Nashville hot chicken restaurant, faced the challenge of managing large customer demand and long lines without having the staff to offer its own delivery service. Eager to serve more guests, the company partnered with DoorDash to implement a solution using DoorDash Drive On-Demand and Marketplace.

DoorDash provided an integrated delivery solution that allowed Hattie B's to offer on-demand delivery directly through its own website and app, maintaining its brand experience while utilizing DoorDash's driver network. This partnership resulted in a 15% increase in delivery sales and a $3 increase in the average check size for delivery orders, allowing the restaurant to efficiently reach new customers and increase revenue.

Hattie B's

Brian Morris

Executive Chef