Case Study: The Melt acquires 500+ new customers with DoorDash Sponsored Listings

How The Melt Attracted New Customers with DoorDash

The Melt, a California-based fast-casual chain, faced the challenge of acquiring instant visibility and attracting new customers for its newest location in San Diego. To address this, the company partnered with DoorDash and utilized its Sponsored Listings service to gain a competitive edge on the delivery platform.

DoorDash implemented its Sponsored Listings solution, which placed The Melt's new location in prominent positions within the app. The key advantage was the cost-per-order structure, where The Melt only paid when a customer actually placed an order through the ad. In under two months, this strategy delivered over 500 new customers and generated more than $13,000 in sales for the new location. DoorDash's solution helped pivot the chain's delivery sales from 5% to 50% of its overall business.

The Melt

Sean Reiter

Director of Revenue