Case Study: The Flower Shop achieves 10% profit margin growth with DoorDash

How The Flower Shop Grew Their Profit Margins 10%

The Flower Shop, a local floral business in Decatur, Georgia, faced the challenge of expanding its delivery capabilities and finding new avenues for growth, particularly after the COVID-19 pandemic hit. The owner, who had an analytics-focused mindset, needed a way to reach more customers in a highly competitive market without overextending his own resources. This led him to explore a third-party delivery partnership with DoorDash.

DoorDash provided the platform for The Flower Shop to list its products and handle deliveries, extending its reach to 142 zip codes. The owner utilized DoorDash marketing promotions to drive new customer acquisition. As a result of partnering with DoorDash, the business saw a 3% average monthly growth in orders through the platform and an overall 10% increase in profit margins, with DoorDrive now accounting for 10% of its total delivery revenue.

The Flower Shop

Bilal Sabusa

Owner