Case Study: Sumac achieves 493% monthly DoorDash sales growth with DoorDash

How Sumac Grew Monthly DoorDash Sales by 493%

Sumac, a Middle Eastern restaurant in Montreal, faced a significant challenge when the COVID-19 pandemic forced the closure of dine-in services and a provincial curfew limited their pickup hours. This severely restricted their revenue streams, creating an urgent need to accelerate off-premise sales and find new ways to profit, especially through delivery. The restaurant partnered with DoorDash for its delivery services, having already been impressed by the platform's personal support compared to other third-party services.

DoorDash worked with Sumac to implement several solutions, including optimizing their menu for delivery, adding alcohol sales, and creating a "mini market" for retail items like sauces and snacks. This strategy provided new, profitable revenue streams. As a result, DoorDash's contribution to Sumac’s total business grew from 10-15% to 35%. Comparing the first and second halves of 2020, the restaurant saw a 493% increase in their average monthly DoorDash sales and a 7% growth in their average ticket size, allowing them to retain staff and maintain consistent operations.

Sumac

David Bloom

Partner