Case Study: Smokey Bones achieves 288% delivery growth with DoorDash

How Smokey Bones Drove 288% Growth with Delivery

Smokey Bones, a Florida-based casual dining chain with 61 locations, faced a critical challenge when the COVID-19 pandemic forced the overnight closure of its dine-in operations. Their business model had to immediately convert to an off-premise-only strategy, and they needed to rapidly optimize for pickup and delivery to sustain operations. They turned to their established partner, DoorDash, for a solution.

DoorDash provided data-driven advice on streamlining menus, marketing, and customizing offerings for each local market. Smokey Bones also tested various DoorDash promotions like DashPass. This partnership drove huge growth, more than doubling their off-premise sales year-over-year and enabling them to sustain their business, keep most locations open, and later reopen 100% of them. The collaboration resulted in 288% growth through the DoorDash platform, establishing delivery as a major long-term growth opportunity.

Smokey Bones

Nicole Milnthorpe

Chief Financial Officer