Case Study: RoyAl’s Chicken and Burgers increases DoorDash orders by 150% with DoorDash

How RoyAl’s Chicken and Burgers Increased DoorDash Orders 150%

RoyAl's Chicken and Burgers, a Perth-based restaurant group, needed to adapt to pandemic lockdowns by connecting with new customers via delivery. Although general manager Maggie Dango was initially apprehensive about adding another service after poor experiences with other platforms, she was convinced to partner with DoorDash to find a new avenue for growth.

DoorDash's solution was implemented strategically, starting with stress testing their system at a single location to ensure seamless integration with the kitchen and front-of-house teams. After integrating DoorDash with their existing systems like Lightspeed and Deliverect, they launched a major weeklong promotion offering 50% off orders. This DoorDash campaign resulted in delivery orders increasing by 150%, and orders have since remained at double their previous level.

RoyAl’s Chicken and Burgers

Maggie Dango

General Manager