Case Study: Roch Le Coq doubles sales with DoorDash delivery

How Roch Le Coq Brought Fried Chicken to Montreal

Roch Le Coq, a Montreal-based fried chicken restaurant, faced a significant operational challenge when the COVID-19 pandemic hit. The small, fast-growing team had been overwhelmed by phone orders and attempted self-delivery, which was unsustainable. To manage their surge in demand and streamline operations, they sought a partnership with DoorDash for delivery services.

By implementing DoorDash's delivery platform, which integrated with their POS via Deliverect, Roch Le Coq automated order taking and fulfillment. This solution allowed the staff to focus on cooking and drastically improved efficiency. The results were immediate and substantial; DoorDash helped the restaurant double its sales in just three weeks and 61% of orders came from new customers. This growth enabled them to expand from almost zero to thirty-two employees.

Roch Le Coq

Oussama Ben Tanfous

Chef & Owner