Case Study: &pizza drives 372% YoY sales growth with DoorDash

How &pizza Leveraged Data to Drive 372% YoY Growth

&pizza, a Washington D.C.-based pizzeria, faced the challenge of identifying the most strategic locations to open new mobile kitchens for efficient expansion and delivery. Their goal was to compete with larger pizza chains by scaling their operations and moving kitchens closer to underserved delivery areas. The key challenge was pinpointing precisely which locations would be most beneficial for this growth.

DoorDash provided the solution by giving &pizza access to its customer analytics and demand data. Leveraging this data and algorithms from the DoorDash Services team, &pizza adopted an informed, data-driven approach to select new locations. This strategy resulted in a 372% year-over-year growth in sales, with the number of their stores on the DoorDash platform expanding from five to 29 in a single year.

&pizza

Andy Hooper

President and COO