Case Study: MISHKA Luxury Dog Treats grows 7X with DoorDash

How MISHKA Luxury Dog Treats Grew Business 7X

MISHKA Luxury Dog Treats, an immigrant- and woman-owned luxury dog treat brand, faced a significant challenge when the COVID-19 pandemic hit. Founder Olia Rosenblatt was concerned about reduced foot traffic and was unsure how customers would respond, fearing for the future of her business. The company had previously partnered with vendor DoorDash for delivery, but the new contact-free world required a new strategy to survive and grow.

DoorDash provided the solution by enabling MISHKA to pivot to a contact-free, delivery-only model. The vendor's Dashers handled local deliveries, and MISHKA utilized DoorDash promotions to attract new customers. This strategy resulted in a phenomenal 700% increase in sales, allowing the business to grow sevenfold. With this revenue boost, MISHKA was able to move into a premium new storefront and plan for nationwide expansion.

MISHKA Luxury Dog Treats

Olia Rosenblatt

Owner and Founder