Case Study: IGA Nollamara boosts delivery sales by 250% with DoorDash

How IGA Nollamara Increased Delivery Sales by 250% with DoorDash

IGA Nollamara, an independently-owned Australian supermarket, faced the challenge of expanding its grocery delivery service to compete with larger chains during the COVID-19 pandemic. They needed a platform that could reach a wider range of customers without adding operational complexity and turned to the vendor DoorDash for a solution.

DoorDash implemented its delivery platform, utilizing the Merchant Pick option where the store's staff pack orders for Dashers to deliver. This partnership resulted in a 250% increase in delivery sales and a 200% increase in orders over a 30-day period. The store also saw a 44% growth in average order size, significantly expanding its customer base with first-time buyers.

IGA Nollamara

Jorge Rocha

Owner