DoorDash
42 Case Studies
A DoorDash Case Study
The restaurant Honey's Kettle faced a critical challenge when the COVID-19 pandemic caused its sales to drop by 50% overnight. The family-owned business, known for its fried chicken, also struggled with an inefficient and confusing phone-order system that overwhelmed its staff. To recover, they turned to DoorDash and its Commerce Platform.
By implementing DoorDash's Online Ordering product on its own website, Honey's Kettle created a direct channel for customers. This solution streamlined operations and led to a significant recovery. The vendor, DoorDash, helped the restaurant achieve a 12% increase in online sales and a nearly 70-order per week increase in total volume, allowing them to not only survive but grow.
Trent Williams
Co-Owner