Case Study: Fromagerie Victoria increases delivery sales and reaches new customers with DoorDash

How Fromagerie Victoria Reached New Markets with DoorDash

Fromagerie Victoria, a restaurant and dairy bar staple in Quebec City, faced slowed expansion plans and the need to grow off-premise revenue during the COVID-19 pandemic. They turned to their existing partner, DoorDash, to help expand their delivery offering and reach new markets beyond their initial service area, utilizing the DoorDash Marketplace.

DoorDash expanded its service into new regions to accommodate Fromagerie Victoria, providing a responsive, personalized management approach and the DashPass subscription program. This partnership allowed the restaurant to not only survive but grow, diversifying its revenue stream and reaching new clientele. The results included a 7% increase in overall sales, with 30% of orders coming from DashPass and 22% of DoorDash orders coming from new customers.

Fromagerie Victoria

Marikim Dion

Operations Supervisor