Case Study: Cocky Teriyaki grows delivery sales and expands with DoorDash Self-Delivery

How Cocky Teriyaki Grew their Business with DoorDash Self-Delivery

Cocky Teriyaki, a Seattle-style teriyaki restaurant in Austin, faced the challenge of launching and growing its business during the COVID-19 pandemic with limited foot traffic. To attract customers and expand its delivery services, founder Alex Brockway turned to DoorDash for a solution, specifically adopting their Self-Delivery service.

DoorDash's solution involved implementing its Self-Delivery and Flexible Fulfillment offerings, allowing the restaurant to use its own drivers for deliveries within an efficient radius while supplementing with Dashers when needed. This partnership resulted in 50% of the restaurant's orders coming from DoorDash, which was twice the volume of other platforms. This success provided the confidence and capital for Cocky Teriyaki to plan multiple new locations, including a virtual kitchen.

Cocky Teriyaki

Alex Brockway

Owner