Case Study: Bon Bon Berry reaches new customers and grows repeat orders with DoorDash

How Bon Bon Berry Reached New Customers with DoorDash

Bon Bon Berry, a family-owned acai bowl and frozen yogurt shop in West Los Angeles, faced the challenge of understanding and keeping up with the tastes of their budget-conscious, primarily student-based clientele to drive consistent business growth. To address this, owner Michael Lee partnered with DoorDash and became an early adopter of their DashPass subscription service.

The solution implemented through DoorDash involved utilizing DashPass to attract loyal, repeat customers, along with marketing tools like Sponsored Listings and Promotions to increase visibility and order size. The Business Manager app also provided crucial, on-the-go access to sales data and store operations. As a result, DoorDash helped Bon Bon Berry secure a base of highly loyal customers, with many ordering five days a week, significantly contributing to the store's growth.

Bon Bon Berry

Michael Lee

Owner