Case Study: Bak Kung opens a new revenue stream with DoorDash Brand Licensing

How Bak Kung Opened A New Revenue Stream with Brand Licensing

Bak Kung, a Korean BBQ restaurant, faced significant challenges in achieving profitability, struggling with low customer awareness in its new location and then the financial impact of the COVID-19 pandemic. The owners were looking for a way to generate a new revenue stream to help stabilize their business. They were approached by DoorDash about its Brand Licensing service, which was presented as a solution to create incremental sales.

DoorDash implemented its Brand Licensing program by pairing Bak Kung with the virtual brand Aria Korean Street Food. The vendor provided recipes, staff training, and supplier lists, enabling the restaurant to quickly launch the new menu from its existing kitchen without additional staff or equipment. This solution generated approximately $12,000 in monthly revenue for Bak Kung, which was instrumental in helping the restaurant move from losing thousands of dollars per month to breaking even. The success with DoorDash allowed the owner to focus on other business fundamentals and plan for future growth.

Bak Kung

Francis Cui

Co-Owner