Case Study: Sagacity Solutions boosts marketing responses by up to 20% with Doorda

Sagacity improves targeting by up to 20%

Sagacity Solutions (formerly REaD Group) faced the challenge of helping its clients improve marketing campaign targeting. Companies were often discouraged by the difficulty of obtaining and analyzing trustworthy data. To innovate its offerings and stay ahead in the market, Sagacity sought new, high-quality data partners, leading them to vendor Doorda and its analytics-ready data.

Doorda provided harmonized and linked socio-economic data that was easily integrated. By incorporating this data, Sagacity was able to improve response rates for several UK customer marketing campaigns by 10 to 20 percent within weeks. As a result, Doorda became a trusted data partner, and Sagacity is now exploring additional Doorda data products for future use.

Sagacity Solutions

Scott Logie

Customer Engagement Director