Case Study: CARTO accelerates customer analytics and data time-to-value with Doorda

Doorda augments CARTO’s location intelligence capabilities with unique, curated data, helping companies such as ASDA to expand services and improve targeting

The location intelligence provider CARTO faced a challenge where its customers were experiencing significant delays in their analytics projects due to the difficulty of sourcing, evaluating, and preparing geospatial data from multiple suppliers while ensuring GDPR compliance.

To solve this, CARTO integrated data products from Doorda, a vendor offering a vast array of GDPR-free, analytics-ready UK data. By making Doorda’s curated datasets available in its platform, CARTO significantly accelerated its customers' time to value. This solution improved customer engagement and allowed clients like retailer ASDA to leverage the data for expanding services and improving site selection and marketing targeting.

CARTO

Luis Sanz

Chief Executive Officer