Case Study: Capital on Tap achieves a 2.5% marketing uplift with Doorda data

Capital on Tap improve marketing responses

Capital on Tap, a fintech startup, needed to improve its direct marketing response rates and reduce wasted mail. Their existing data from Companies House was often out of date or registered at an accountant's office rather than a company's trading address. To address this challenge, they turned to vendor Doorda for its up-to-date company and commercial property data.

The solution involved a pilot project using Doorda's data, which was found to be more complete and current than other sources. This led to a 2.5% uplift in marketing responses and allowed Capital on Tap to avoid the significant cost of wasted letters, adding approximately fifty new customers per month. According to their Lead Growth Analyst, Doorda provided reliable data and helpful subject matter experts, enabling tangible business improvements.

Capital on Tap

Mao Ruijia

Lead Growth Analyst