Case Study: UK Tiles achieves 600% ROAS with Door4's audience-led PPC strategy

UK Tiles boosts ROAS from 400% to 600% with Door4

UK Tiles, a leading tile brand, faced the challenge of making PPC a profitable and predictable customer acquisition channel in a competitive market. Previous agency partnerships had failed, with campaigns generating low-value sample requests that drained budget. They tasked Door4 with proving PPC could deliver sustainable, margin-positive growth on a constrained budget while accounting for seasonality.

Door4 implemented an audience-led PPC strategy, rebuilding campaigns from the ground up to focus on high-intent buyers and profitable products while excluding low-value sample seekers. They aligned spending with seasonal trends and conducted a UX audit to improve the checkout process. This approach by Door4 successfully increased the ROAS from 400% to a sustained 600%, established PPC as the brand's most profitable acquisition channel, and delivered a 2% lift in checkout conversion rates.

UK Tiles