Case Study: SKIL achieves lower CPC and CPA with Door4's UGC paid social strategy

SKIL cuts CPC by 73% with Door4

The customer, Skil, a premium power tools brand, was facing diminishing returns from its paid social campaigns due to unengaging, overly polished ad creative. This led to rising costs per click and acquisition. They partnered with Door4 to explore a new, more authentic creative direction to improve relevance and performance.

Door4 implemented a phased test using user-generated content (UGC) styles for Meta placements. This new approach significantly outperformed the old ads, leading to a widespread budget reallocation. The results were transformative: Door4 helped Skil achieve a 73% drop in cost per click and an 85% fall in cost per acquisition, while total paid social costs were reduced by half.

Skil