Case Study: Nutsgroup achieves 11% revenue growth with Door4 pricing and bundling optimisation

Nutsgroup boosts revenue 11% in 20 days with Door4

NutsGroup, a challenger brand in the automotive sector selling car touch-up paint, faced a sales plateau. With seasonal demand slowing and paid search spend reaching its limits, their challenge was to increase revenue without resorting to discounting or additional ad spend. They partnered with performance marketing agency Door4 to reposition their pricing and bundling strategy to encourage customers to spend more.

Door4 implemented a new pricing architecture guided by behavioural economics, specifically using the decoy effect to make mid-tier product bundles more attractive. This solution was rolled out in phases during a quiet period. The results were significant, with Door4 delivering an 11% increase in overall store revenue, a 7.5% rise in conversion rate, and a 7.7% increase in revenue per user within just 20 days.

Nutsgroup