Case Study: Nutsgroup boosts checkout conversions with Door4's trust-led UX optimisation

Nutsgroup boosts conversion rate by 19% with Door4

Nutsgroup, a UK leader in automotive touch-up paint, faced a challenge where its key differentiator—a Colour Match Guarantee—was buried in its website's fine print, causing it to lose sales to competitors who highlighted similar guarantees. The company partnered with Door4 to leverage its conversion rate optimisation and UX strategy services to make this unique selling proposition unmissable and recapture lost conversions.

Door4 designed and tested eye-catching guarantee iconography, running a multi-variant test to determine the most effective design. The solution, a blue and white badge placed near key conversion points, was then rolled out across the site. This trust-driven UX uplift resulted in a 19% increase in the site's conversion rate, directly boosting revenue and solidifying the customer's market leadership position.

Nutsgroup