Case Study: Macfarlane Packaging achieves 570% paid media revenue growth with Door4

Macfarlane Packaging grows paid media revenue 570% with Door4

Macfarlane Packaging, a market-leading distributor of protective packaging, faced a growth ceiling with its paid media strategy due to a heavy reliance on brand search, which limited new customer acquisition. The business needed to boost e-commerce revenue from paid media while maintaining strict efficiency targets. They partnered with Door4 to implement a new paid media strategy.

Door4 expanded Macfarlane's efforts into non-brand and shopping campaigns, using a collaborative approach with weekly check-ins and data-informed insights. The solution included fine-tuning campaign structures and combining CRO recommendations with paid media changes. Door4's strategy resulted in a 570% increase in paid media revenue and a 106% boost in efficiency, creating a new pipeline of e-commerce customers and establishing paid media as a key revenue engine.

Macfarlane Packaging