Case Study: InstaGroup achieves 28% more qualified B2C leads with Door4

InstaGroup boosts qualified B2C enquiries by 28% with Door4

InstaGroup, a leading provider of renewables, needed to grow its residential solar business but its website was oriented towards B2B audiences. The existing digital presence failed to provide homeowners with the clarity and trust needed to convert interest into high-quality sales enquiries, presenting a significant challenge in a competitive market. Door4 was engaged to address this.

Door4 implemented a user-focused, dual-path website solution on WordPress, featuring an interactive savings calculator and product explorer to educate and qualify users. This approach drove a 28% month-on-month increase in qualified B2C leads and dramatically improved SEO rankings, with previously invisible product pages leaping to page one in search results.

InstaGroup